Sign in to follow this  
prometheus59650

Star Trek Beyond: caught between its budget and its fans.

Recommended Posts

scenario   

Its about right. Star Trek isn't blockbuster material. Its spend a 100 million and make 250 million material. Most (Most, not all) of the really big grossing films are flash, bang action flicks with simple plots. Occasionally, their decent movies that have a lot of pretty and interesting things to watch. They travel better. They're more entertaining if your looking for mindless fun. If you're 10, you can watch them over and over. If you're older, their fun the first time and get more and more boring with each rewatch.

Share this post


Link to post
Share on other sites
Hammer   

Yet, part of the reason that Star Trek Beyond didn’t quite match its predecessors at the domestic box office was because of its comparative ordinariness. It presented itself as “just another Star Trek movie,” in an era filled with big-budget sci-fi blockbusters, with less to entice casual moviegoers to make another theatrical go-around. It was, regardless of where it fits on your “best/worst Star Trek movies” list, an explicitly middle-of-the-road Star Trek film. And to casual moviegoers, it had little to sell beyond “Hey, it’s another one of those newfangled Star Trekmovies!”

^Yeah, that about sums it up...

Share this post


Link to post
Share on other sites

 

Yet, part of the reason that Star Trek Beyond didn’t quite match its predecessors at the domestic box office was because of its comparative ordinariness. It presented itself as “just another Star Trek movie,” in an era filled with big-budget sci-fi blockbusters, with less to entice casual moviegoers to make another theatrical go-around. It was, regardless of where it fits on your “best/worst Star Trek movies” list, an explicitly middle-of-the-road Star Trek film. And to casual moviegoers, it had little to sell beyond “Hey, it’s another one of those newfangled Star Trekmovies!”

^Yeah, that about sums it up...

To which I would add, "just another Star Trek movie that is trying to be just another summer blockbuster."

Im beginning to think Paramount made a strategic error when they chose Abrams to make Star Trek into a franchise that could compete with the super hero movies. Because Trek could never be unique or surprising in that lane. If they had gone smaller, more art house, tried to be sic-fi that set itself apart but also be family friendly, it might have generated more audience affection as opposed to the diminishing returns that Abrams approach has brought. 

 

Share this post


Link to post
Share on other sites
Sign in to follow this